Interview with Social Media Expert Martin Pratt by TaNisha Webb
Originally published in 2012 Book Club 101 Magazine Spring Edition
Knowing how to use social media effectively is as equally important as having a website for your book club. Creating an internet presence by way social media shouldn't replace having a website but can help your book club be more interactive with others in the literary community, along with keeping you abreast of upcoming events and more. Being active in social media also helps others to know that your book club is still active a sell.
We asked social media guru Martin Pratt to explain why it’s important for book clubs to have an internet presence. Martin is known for his strong social media presence with his I Luv Black Women website and has over 50,000 followers on Twitter. Martin is also the social media expert for RollingOut.com magazine.
BC101Mag Why is it important for book clubs to have an internet presence?
PRATT Book clubs provide a very interesting way to get to a bunch of readers for authors or for publishers; even for communities that may have literacy initiatives. The community needs to be able to reach book clubs to ask them questions or to find out how to get in touch with authors. They just might find out if they had an event where a certain author was given an award or acknowledged. And without being able to reach a book club, which people would think to Google you, and in ten seconds they can find out an address, Google maps, the time and when book clubs meet. All of that is available, not with most book clubs. Most book clubs don’t have those things available, probably only 30 percent have that stuff available on the internet. It’s an established practice today. If you’re out shopping and looking for a store and you Google it; the established way to track data is to go to the internet so if book clubs don’t have an internet presence it’s difficult and it makes us look as if we’re not inclusive.
Book clubs need to have both a Facebook page and a website. Facebook pages have to be manned. You should check your Facebook every day. You should be sure to tag authors in your status updates when you have events. This can attract one of the author’s friends to attend your event. Book Clubs can use Meetup.com to find other book clubs or to find readers in their area. You can throw online parties. If you’re not online you can’t participate of find anyone to partner with for the event.
BC101Mag I know I used to have a serious hang up with using
Twitter because I could never say wanted I wanted to say in 140 characters. Can you explain what Twitter is and how to effectively?
TaNisha Webb is a book club consultant and the author of The Ultimate Book Club Experience: How to Create & Maintain a Successful Book Club (released June 2012). She's the president of the award winning KC Girlfriends Book Club located in Kansas City, MO and has over 12 years of book club experience altogether TaNisha Webb is also the Publisher and Editor-in-Chief of Book Club 101 magazine and founder of Book Club 101 Magazine and Book Club University Online Conference.
Tweet Party -
Tweet chat is like instant messaging but everyone uses a specific hashtag that can be tracked. People will have questions already together and then tweet them out and have their featured guest answer. Real time chatting can create a lot of movement.
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